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Direct Response Marketing has been around for half a century, but the Internet age has definitely impacted its effect and success rates.
What is DRM? It is using television to exhibit products which viewers can then call (respond) and order by phone. These days, many DRM advertisements are designed to not be called in, but clicked in. This is because e-commerce is the preferred way of doing business for many younger TV viewers.
The Internet age has impacted direct response marketing in other ways too. Because of the success of e-commerce, traditional media advertising success has actually decreased in recent years. Not only that, but buying airtime is more expensive than ever for the same reason. So a DRM message has to be pre-tested before aired, or its likelihood of success is chancy at best.